Webinar

Winning the AI-first local landscape: 2026 consumer search behavior trends

Wednesday, October 15, 2025   |   5:30 pm GMT   |   45 min

Local search is no longer just about visibility, it’s about influence. In 2026, AI-generated search summaries, conversational results, and zero-click behaviors are reshaping how consumers discover and choose local businesses.

With AI now embedded into Google, Apple, and social discovery platforms, brands must optimize not only for rankings, but for how algorithms interpret, summarize, and recommend their businesses.

In this webinar, we’ll reveal the key findings from our 2026 Local Search Consumer Behavior Study, uncovering how AI-driven search, review sentiment, response speed, and multi-platform discovery are transforming local marketing strategy. You’ll be the first to see the results before the study is published.

Register now

Register now to learn:

  • How AI-generated search results are influencing consumer decisions
  • Why reviews now power AI visibility and what that means for reputation strategy
  • How zero-click behavior is changing measurement and ROI
  • Where consumers are discovering local businesses beyond Google

Featured speakers

Pranav Desai

Pranav Desai
SVP, GM, Brand Experience
Rio SEO

Pranav Desai, the Senior Vice President and General Manager of Brand Experience Solutions at Press Ganey, boasts over a decade of expertise in local marketing and consumer experience management. Prior to Press Ganey, Pranav was the Chief Product Officer at Reputation.com where he was responsible for leading the product, design, and data science teams and working closely with key clients across healthcare, automotive, and hospitality. Pranav is a leader specializing in the consumer experience (CX) space who loves discovering opportunities in crowded markets and driving growth for his client partners.

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Ryan Weber

Ryan Weber
VP Client Success
Rio SEO

As the VP of Client Strategy at Rio SEO, Ryan Weber oversees the local marketing success of global enterprise brands across hundreds of thousands of locations in a variety of verticals. Ryan’s strengths in relationship building and local marketing make him a valuable resource for enterprise brands to turn to when scaling their local search initiatives.

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Mr John Doe

Mr John Doe
Chief Story Teller3
ABC Corporation Ltd

Aliquam a risus et purus imperdiet fringilla in nec odio. Nullam malesuada, ipsum sit amet mollis sollicitudin, neque nisi congue mi, vitae fringilla sapien enim vitae risus. Nam accumsan congue nisi. Maecenas urna ligula, tristique non ullamcorper ac, efficitur sit amet velit. Donec vestibulum cursus eros, vel feugiat arcu interdum vestibulum.

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Mr John Doe

Mr John Doe
Chief Story Teller4
ABC Corporation Ltd

Aliquam a risus et purus imperdiet fringilla in nec odio. Nullam malesuada, ipsum sit amet mollis sollicitudin, neque nisi congue mi, vitae fringilla sapien enim vitae risus. Nam accumsan congue nisi. Maecenas urna ligula, tristique non ullamcorper ac, efficitur sit amet velit. Donec vestibulum cursus eros, vel feugiat arcu interdum vestibulum.

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Mr John Doe

Mr John Doe
Chief Story Teller5
ABC Corporation Ltd

Aliquam a risus et purus imperdiet fringilla in nec odio. Nullam malesuada, ipsum sit amet mollis sollicitudin, neque nisi congue mi, vitae fringilla sapien enim vitae risus. Nam accumsan congue nisi. Maecenas urna ligula, tristique non ullamcorper ac, efficitur sit amet velit. Donec vestibulum cursus eros, vel feugiat arcu interdum vestibulum.

Read more Read less
Mr John Doe

Mr John Doe
Chief Story Teller6
ABC Corporation Ltd

Aliquam a risus et purus imperdiet fringilla in nec odio. Nullam malesuada, ipsum sit amet mollis sollicitudin, neque nisi congue mi, vitae fringilla sapien enim vitae risus. Nam accumsan congue nisi. Maecenas urna ligula, tristique non ullamcorper ac, efficitur sit amet velit. Donec vestibulum cursus eros, vel feugiat arcu interdum vestibulum.

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