Webinar

Brand experience: The growth strategy you can’t ignore

45 minutes

The experience economy has outpaced traditional customer experience models. Consumers now expect more, trust less, and remember every moment of engagement. The brands that thrive will be those that align brand promise with lived experience at every touchpoint.

In this Rio SEO webinar, we’ll delve into why Brand Experience is the new growth strategy that unites perception, digital presence, and local experiences into one measurable framework. Discover how BX helps brands build trust, act faster, and connect more deeply with human needs in an era of AI-driven choice.

Why brand experience is the foundation of modern business growth
How listening without action erodes trust, and what to do about it
Why local experiences are the “moments of truth” for brand trust
How to unify systems and teams for scalable brand execution
The new metrics of brand value: trust, responsiveness, consistency

We can’t wait to see you there!

Register now

Featured speakers:

Pranav Desai
SVP, GM of Brand Experience Solutions, Press Ganey

Pranav Desai, the Senior Vice President and General Manager of Brand Experience Solutions at Press Ganey, boasts over a decade of expertise in local marketing and consumer experience management. Prior to Press Ganey, Pranav was the Chief Product Officer at Reputation.com where he was responsible for leading the product, design, and data science teams and working closely with key clients across healthcare, automotive, and hospitality. Pranav is a leader specializing in the consumer experience (CX) space who loves discovering opportunities in crowded markets and driving growth for his client partners.

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Rebecca Becker
VP of Retail Experience Solutions, Press Ganey

Rebecca is the Vice President of Retail Experience Solutions at Press Ganey, dedicated to transforming the retail landscape through innovative technology and customer-first strategies. With over 20 years of experience spanning store management, merchandise presentation, eCommerce, and digital operations, she has led high-performing teams at Kohl’s and Lands’ End while also consulting for Claire’s to enhance digital merchandising strategies and operations. Her deep retail expertise and strategic problem-solving make her a trusted partner in helping brands create seamless, engaging shopping journeys across digital and in-store touchpoints.