Meet our Panelists:

David Shapiro

Dave Shapiro, Vice President of Earned Media at NP Digital

As Vice President of Earned Media at NP Digital, David is responsible for guiding the SEO, Content Marketing, and Digital PR service offerings to ensure delivery of best-in-class business outcomes for clients. With experience working both agency and client side, and in organic and paid search, David is a well-rounded digital marketer. David has 15 years of experience building teams and enterprise search programs for some of the world’s largest brands including Microsoft, Toyota, and Bank of America.


Luke Oleary

Luke O'Leary, SEO Manager at NP Digital

As an SEO Manager at NP Digital, Luke uses a forward-thinking mindset to keep clients and teammates ahead of the curve by shaping the programs and goals of the SEO department.

By developing organic search strategies through the lens of a holistic marketing program, Luke delivers long-lasting, impactful results to clients across a variety of verticals. With almost a decade of experience in digital marketing, he has worked with some of the largest companies on the web, like SoFi, Adobe, and Western Union, to help take their organic presence to the next level.

Scott Zimmerman

Scott Zimmerman, Sr. SEO Strategist at NP Digital

​​Scott Zimmerman is a seasoned digital marketer who specializes in technical website performance for enterprise clients. His work over eight years with Fortune 500 companies, unicorn startups and large e-commerce brands impacts over 30 million users per month globally. Scott’s thought leadership on mobile-first indexing, voice search and JavaScript rendering has been featured in industry-leading publications such as Fast Company and Search Engine Roundtable.


Justin Gianninoto

Justin Gianninoto, Director of Marketing at Rio SEO [Moderator]

As Rio SEO’s director of marketing, Justin is responsible for driving business and revenue growth through demand generation, sales enablement, and product marketing. He works closely with our content team to ensure Rio SEO is producing relevant and timely local marketing thought leadership for its clients and prospects. Prior to joining Rio SEO, Justin served as director of digital strategy for a leading B2B PR/marketing, speaking and advisory agency, where he oversaw and implemented marketing campaigns across technology, finance, and healthcare clients.