The success of your enterprise brand is closely linked to the quality of its online reputation. For multi-location brands, much of that online reputation is built through local reviews across top review platforms such as Google and Yelp.
Local reviews affect each locations’ visibility, credibility and conversions—and ultimately your brand’s bottom line. And, with nearly 95% of shoppers reading online reviews before making a purchase, reviews have transformed the way consumers make purchase decisions.*
Yet keeping track of consumer reviews at scale can be a challenge. Consumers can post reviews across multiple ratings and review sites, some global, some local, some general and some industry-specific.
How can you keep track of all incoming consumer-generated content and keep your reputation in top shape across all your locations? The solution requires brand control with input from the local level.
In this whitepaper, we will discuss the power of reviews and why it’s essential for enterprise brands to prioritize their reputation management strategy. We will dive deeper into:
Why negative reviews can result in lost revenue
How the right technology empowers local managers and franchise owners
Why not responding to reviews can impact your brand’s reputation
A client success story on how local reviews impacted their local search performance