Local marketing comes with unique challenges when you’re an enterprise brand supporting hundreds or even thousands of retail stores.

You’ve worked hard to create the products and in-store experiences customers crave—yet you also must ensure your customer’s journey meets those expectations, from search to sale.

87% of shoppers begin their search online, just 4% of buying actually happens there. More than half of shoppers (59%) use Google to research products even when they intend to buy in-store. And more often than not, shoppers are looking for information to help them choose a nearby retail location and make an in-store visit.

In fact, mobile searches with local intent result in offline store visits within 24 hours more than 75% of the time. Nearly 30% of those visits result in a purchase.

When shoppers are looking for products like yours nearby, do your local listings deliver the information and experience needed to drive them in-store?

In this guide, you will learn how to use the various GMB features and attributes available to your retail brand to optimize your local presence across the enterprise, even in your most competitive local markets.

We will also discuss:

• How to improve your local search rankings to appear higher and more often for relevant queries
• How to differentiate your brand in those micro-moments that matter most
• Best practices for managing retail listings at scale
• Building a robust retail presence with rich media