Webinar

2026 Local search benchmarks: What new multi-industry data reveals about AI, trust, and GBP performance

Wednesday, October 15, 2025   |   5:30 pm GMT   |   45 min

Local search is being reshaped by AI, but the fundamentals of visibility haven't disappeared. They've become more selective. 

In this webinar, we'll unpack findings from our 2026 Local Search Report, based on performance data from hundreds of thousands of Google Business Profiles across seven diverse industries. 

Register now

You'll gain a clear view into:

  • How local visibility, engagement, and action metrics are changing.
  • Why optimization, accuracy, and trust signals matter more than ever in an AI-mediated discovery landscape. 
  • How consumer behavior is evolving and what enterprise and multi-location brands must prioritize to remain visible, credible, and competitive in 2026 and beyond. 

Join us to understand what the data shows and learn how local consumer behavior is evolving. Grab your seat today! 


Featured speakers

Scott McNulty

Scott McNulty
Director of Account Strategy
Rio SEO

Scott McNulty is Director of Account Strategy at Rio SEO and an experienced Mobile and Location Strategist. Scott has been working in local search for over 15 years and has over 25 years of sales and marketing experience. Scott is the President of the SoCal Chapter of the LBMA.

Tyler Ludwig

Tyler Ludwig
Director of Enterprise Solutions
Rio SEO

As Director of Enterprise Solutions at Rio SEO, Tyler specializes in delivering strategic direction to enterprise brands on local search, SaaS technology and digital marketing strategy. With experience in omnichannel marketing, Tyler enjoys being a trusted resource for enterprise brands across marketing, product management and sales, helping them utilize the most effective channels available today.

Brittany Lopez

Brittany Lopez
Director of Client Success
Rio SEO

As the Director of Client Success at Rio SEO, Brittany leads a team of account directors to partner with enterprise and multi-location brands to maximize the impact of their local search and digital marketing strategies. She specializes in transforming complex performance data into actionable insights that drive client growth, retention, and long-term partnership success. 

With a strong foundation in SaaS, digital marketing, and enterprise client leadership, Brittany focuses on aligning business goals with scalable, results-driven solutions. She's passionate about building high-performing teams, strengthening client relationships, and delivering measurable outcomes that support both client and organizational growth.


Mr John Doe

Mr John Doe
Chief Story Teller4
ABC Corporation Ltd

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Mr John Doe

Mr John Doe
Chief Story Teller5
ABC Corporation Ltd

Aliquam a risus et purus imperdiet fringilla in nec odio. Nullam malesuada, ipsum sit amet mollis sollicitudin, neque nisi congue mi, vitae fringilla sapien enim vitae risus. Nam accumsan congue nisi. Maecenas urna ligula, tristique non ullamcorper ac, efficitur sit amet velit. Donec vestibulum cursus eros, vel feugiat arcu interdum vestibulum.

Mr John Doe

Mr John Doe
Chief Story Teller6
ABC Corporation Ltd

Aliquam a risus et purus imperdiet fringilla in nec odio. Nullam malesuada, ipsum sit amet mollis sollicitudin, neque nisi congue mi, vitae fringilla sapien enim vitae risus. Nam accumsan congue nisi. Maecenas urna ligula, tristique non ullamcorper ac, efficitur sit amet velit. Donec vestibulum cursus eros, vel feugiat arcu interdum vestibulum.

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