Webinar

2026 Local search benchmarks: What new multi-industry data reveals about AI, trust, and GBP performance

Wednesday, October 15, 2025   |   5:30 pm GMT   |   45 min

Local search is being reshaped by AI, but the fundamentals of visibility haven't disappeared. They've become more selective. 

In this webinar, we'll unpack findings from our 2026 Local Search Report, based on performance data from hundreds of thousands of Google Business Profiles across seven diverse industries. 

Register now

You'll gain a clear view into:

  • How local visibility, engagement, and action metrics are changing.
  • Why optimization, accuracy, and trust signals matter more than ever in an AI-mediated discovery landscape. 
  • How consumer behavior is evolving and what enterprise and multi-location brands must prioritize to remain visible, credible, and competitive in 2026 and beyond. 

Join us to understand what the data shows and learn how local consumer behavior is evolving. Grab your seat today! 


Featured speakers

Scott McNulty

Scott McNulty
Director of Account Strategy
Rio SEO

Scott McNulty is Director of Account Strategy at Rio SEO and an experienced Mobile and Location Strategist. Scott has been working in local search for over 15 years and has over 25 years of sales and marketing experience. Scott is the President of the SoCal Chapter of the LBMA.

Tyler Ludwig

Tyler Ludwig
Director of Enterprise Solutions
Rio SEO

As Director of Enterprise Solutions at Rio SEO, Tyler specializes in delivering strategic direction to enterprise brands on local search, SaaS technology and digital marketing strategy. With experience in omnichannel marketing, Tyler enjoys being a trusted resource for enterprise brands across marketing, product management and sales, helping them utilize the most effective channels available today.

Brittany Lopez

Brittany Lopez
Director of Client Success
Rio SEO

With over 15 years of experience driving client success, Brittany is a dedicated leader and account manager for globally recognized enterprise brands. Her innovative, proactive approach—rooted in a deep understanding of business and operational challenges—enables her to craft custom strategies that yield measurable results. Brittany collaborates with a diverse range of international clients, from major CPG brands and global consulting firms to tech companies and traditional brick-and-mortar retailers.

Mr John Doe

Mr John Doe
Chief Story Teller4
ABC Corporation Ltd

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Mr John Doe

Mr John Doe
Chief Story Teller5
ABC Corporation Ltd

Aliquam a risus et purus imperdiet fringilla in nec odio. Nullam malesuada, ipsum sit amet mollis sollicitudin, neque nisi congue mi, vitae fringilla sapien enim vitae risus. Nam accumsan congue nisi. Maecenas urna ligula, tristique non ullamcorper ac, efficitur sit amet velit. Donec vestibulum cursus eros, vel feugiat arcu interdum vestibulum.

Mr John Doe

Mr John Doe
Chief Story Teller6
ABC Corporation Ltd

Aliquam a risus et purus imperdiet fringilla in nec odio. Nullam malesuada, ipsum sit amet mollis sollicitudin, neque nisi congue mi, vitae fringilla sapien enim vitae risus. Nam accumsan congue nisi. Maecenas urna ligula, tristique non ullamcorper ac, efficitur sit amet velit. Donec vestibulum cursus eros, vel feugiat arcu interdum vestibulum.

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