Webinar

Local ranking factors decoded: What it takes to appear (and win) in local search

Wednesday, October 15, 2025   |   5:30 pm GMT   |   45 min

Local search has changed dramatically, and the factors that influence visibility today go far beyond traditional SEO.

Join Rio SEO's experts as they break down the ranking signals that matter most, drawing on insights from our latest 2026 Local Search Consumer Behavior Study and industry research.

Discover how reviews, business information, Google Business Profile optimization, and emerging AI search experiences influence both rankings and customer decisions.

Register now

During this webinar you'll learn:

  • Which local ranking signals have the greatest impact on visibility today
  • Where many multi-location brands fall short and how to avoid those common pitfalls
  • How AI-powered search is changing the way customers discover local businesses
  • Practical strategies you can implement to improve local rankings, increase customer engagement, and drive more conversions

Featured speakers

Tyler Ludwig

Tyler Ludwig
Director of Enterprise Solutions
Rio SEO

As Director of Enterprise Solutions at Rio SEO, Tyler specializes in delivering strategic direction to enterprise brands on local search, SaaS technology and digital marketing strategy. With experience in omnichannel marketing, Tyler enjoys being a trusted resource for enterprise brands across marketing, product management and sales, helping them utilize the most effective channels available today.

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Scott McNulty

Scott McNulty
Director of Account Strategy
Rio SEO

Scott McNulty is Director of Account Strategy at Rio SEO and an experienced Mobile and Location Strategist. Scott has been working in local search for over 10 years and has over 20 years of sales and marketing experience. Scott is the President of the SoCal Chapter of the LBMA.

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Jason Strojan

Jason Strojan
Account Director
Rio SEO

Jason Strojan is an accomplished Account Director at Rio SEO, where he leverages his extensive experience in digital marketing and SEO strategies to drive client success. He has successfully collaborated with enterprise brands across a variety of industries, optimizing their online presence and enhancing brand visibility.

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Mr John Doe

Mr John Doe
Chief Story Teller4
ABC Corporation Ltd

Aliquam a risus et purus imperdiet fringilla in nec odio. Nullam malesuada, ipsum sit amet mollis sollicitudin, neque nisi congue mi, vitae fringilla sapien enim vitae risus. Nam accumsan congue nisi. Maecenas urna ligula, tristique non ullamcorper ac, efficitur sit amet velit. Donec vestibulum cursus eros, vel feugiat arcu interdum vestibulum.

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Mr John Doe

Mr John Doe
Chief Story Teller5
ABC Corporation Ltd

Aliquam a risus et purus imperdiet fringilla in nec odio. Nullam malesuada, ipsum sit amet mollis sollicitudin, neque nisi congue mi, vitae fringilla sapien enim vitae risus. Nam accumsan congue nisi. Maecenas urna ligula, tristique non ullamcorper ac, efficitur sit amet velit. Donec vestibulum cursus eros, vel feugiat arcu interdum vestibulum.

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Mr John Doe

Mr John Doe
Chief Story Teller6
ABC Corporation Ltd

Aliquam a risus et purus imperdiet fringilla in nec odio. Nullam malesuada, ipsum sit amet mollis sollicitudin, neque nisi congue mi, vitae fringilla sapien enim vitae risus. Nam accumsan congue nisi. Maecenas urna ligula, tristique non ullamcorper ac, efficitur sit amet velit. Donec vestibulum cursus eros, vel feugiat arcu interdum vestibulum.

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