Meet the Panel:

Claire Carlile

Claire Carlile, Local Search Expert at BrightLocal & Chartered Marketer (MCIM) at Claire Carlile Marketing

Claire Carlile is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps small businesses do better at digital marketing, allows her to provide real-world skills and expertise to what BrightLocal does.

Elizabeth Rule

Elizabeth Rule, SEO Analyst and Account Manager at Sterling Sky

Elizabeth has been in the digital marketing industry since 2016, working in both agency and in-house capacities. She grew up in southern Connecticut and after a few years living out of state, came back to live full time in New Haven. She received her Bachelors in Writing, Literature, and Publishing from Emerson College in Boston. After college, she began her SEO career working with various healthcare organizations across the country, doing everything from on-page optimization to PR outreach. From there, she moved into an agency role where she continued to do SEO and also began running LSA, PPC, and social media ads for local businesses. This sparked her passion for local SEM and she hasn’t looked back since!"

Claire Carlile

Reuben Yau, VP, SEO at Vizion

Reuben, a U.K. native, moved to the United States in 2000 to co-found a travel start-up, taking advantage of the dotcom boom. It was during this time he started learning Search Engine Optimization and his passion for it led to specializing in the discipline ever since.

Reuben has experience with in-house as well as agency roles while helping B2B and B2C companies grow their online presence in a variety of verticals. He has also worked with SMBs offering boutique and niche items to Fortune 100 enterprise clients and run dedicated and client embedded SEO teams. His work includes developing SEO strategies, technical and content audits, creating and enhancing content strategies, traffic diagnosis, site updates and migrations, penalty remediation, client training, and fostering client partnerships for SEO success.

Justin Gianninoto.png

Justin Gianninoto, Sr. Director of Marketing at Rio SEO

Marketing leader and strategist specializing in driving business and revenue growth through digital marketing, inbound/content strategy and marketing technology. Leads projects and teams focused on growth-driven strategy, user acquisition, user experience and conversion optimization.