Live Event Registration: Level Up Your 2023 Content Strategy With Tactics that Convert

Scott McNulty is Director of Business Development at Rio SEO and an experienced Mobile and Location Strategist. Scott has been working in local search for over 10 years and has over 20 years of sales and marketing experience. Scott is the President of the SoCal Chapter of the LBMA.

Miranda Miller has been a trusted content partner for brands, agencies and government for 15 years. Planning and implementing digital content, PPC, and social campaigns drove her to specialize in SEO and e-commerce; today, she aids organizations in executing compelling, effective content across the customer journey.

Google Gold Product Expert, Krystal Taing, leads Local Product Strategy at Rio SEO for global enterprise brands across hundreds of thousands of locations in finance and insurance, retail, hospitality, healthcare, and more. Her extensive experience informing and crafting local strategy aids multi-location brands in solving their most persistent local marketing challenges to improve organic visibility, search rankings, and online-to-offline traffic.

Meet the Panel:

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Lily Ray, Sr. Director, SEO & Head of Organic Research at Amsive Digital

Lily Ray is the Sr. Director, SEO & Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high-impact work for a fast-growing list of notable clients, including Fortune 500 companies.

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Carrie Hill, Local SEO Specialist/Analyst at Sterling Sky

Carrie's SEO experience dates back to 2006. She has a passion for figuring out what works for each and every client and picking apart the problems that arise in our “it depends” relationship with Google. When not noodling around in all things Local Search, Carrie can be found curled up with her 4 dogs, 1 cat, and a good book – or cooking up something fairly amazing in the kitchen.

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Miranda Miller, Writer/Editor, Content & Digital Marketing Strategist

Miranda Miller is a Content Strategist for digital engineering leader GlobalLogic, a Hitachi company, where she supports a network of global product engineering and software development experts in publishing, content marketing, and SEO. Additionally, Miranda is the owner of enterprise content agency Miller Schwandt Media where, since 2004, she and her team have supported publishing and content marketing operations at hundreds of companies including alt finance startup FundThrough, logistics firm Trailer Bridge, healthcare marketing software solution Binary Fountain, and local marketing platform Rio SEO. Previously, Miranda was the Managing Editor of Search Engine Journal and Associate Editor of Search Engine Watch and ClickZ.

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Justin Gianninoto, Sr. Director of Marketing at Rio SEO

Marketing leader and strategist specializing in driving business and revenue growth through digital marketing, inbound/content strategy and marketing technology. Leads projects and teams focused on growth-driven strategy, user acquisition, user experience and conversion optimization.

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