Meet the Panel:

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Carrie Hill, Local SEO Specialist/Analyst at Sterling Sky

Carrie's SEO experience dates back to 2006. She has a passion for figuring out what works for each and every client and picking apart the problems that arise in our “it depends” relationship with Google. When not noodling around in all things Local Search, Carrie can be found curled up with her 4 dogs, 1 cat, and a good book – or cooking up something fairly amazing in the kitchen.

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Chad Klingensmith, Senior SEO Strategist at Rio SEO

As the Senior SEO Strategist, Chad Klingensmith brings over 12 years of digital marketing experience to the Rio SEO team. In working with hundreds of brands across local, e-commerce, healthcare, retail and other industries, he’s developed a massive arsenal of SEO knowledge and expertise to help clients improve their brand’s visibility in competitive markets.



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Joe Sperzel, Group Director of SEO, Horizon Media

Josef Sperzel is Group Director of SEO at Horizon Media with 11+ years of experience in building search engine optimization (SEO), content marketing, and social media strategies for brands. He partners with brands of all sizes to find competitive advantages and improve efficiencies by integrating with paid media channels to create holistic strategies. Josef loves to dive into the many facets of search, to help clients understand the elements that can deliver on and exceed conversion goals and improve customer engagement & experiences.


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Scott McNulty, Director of Business Development at Rio SEO

Scott McNulty is Director of Business Development at Rio SEO and an experienced Mobile and Location Strategist. Scott has been working in local search for over 10 years and has over 20 years of sales and marketing experience. Scott is the President of the SoCal Chapter of the LBMA.