Meet the Panel:

Richard Mastriani

Richard Mastriani, Vice President of SEO, Performics

Richard Mastriani is the Vice President of Search Engine Optimization. He has 15 years’ experience in search marketing, both paid and organic search, as well as content optimization and content marketing. His expertise includes SEO Strategy Development, Local SEO, Content Optimization, Technical SEO, and Paid Media Campaigns (PPC). He is a seasoned executive with Local SEO experience at Wyndham Hotels where he led their global digital strategy for several years; including overseeing the Local SEO Program. While at Performics, Rich has been responsible for leading the Verizon and GSK accounts.

Joe Sperzel

Joe Sperzel, Group Director of SEO, Horizon Media

Josef Sperzel is Group Director of SEO at Horizon Media with 11+ years of experience in building search engine optimization (SEO), content marketing, and social media strategies for brands. He partners with brands of all sizes to find competitive advantages and improve efficiencies by integrating with paid media channels to create holistic strategies. He is also a thought leader, featured in the eMarketer Report, “Dr. Alexa Will Hear You Now” and starring in Adweek’s Video Series How $#it Works focused on voice assistants. Josef loves to dive into the many facets of search, to help clients understand the elements that can deliver on and exceed conversion goals and improve customer engagement & experiences.


William Alvarez

William Álvarez, Director, Organic Search, Catalyst Digital

William Alvarez is a Director of SEO with Catalyst Digital, overseeing organic search strategy and analytics for brands across multiple industries, and aligning with other digital channels including paid media. William Alvarez likes to talk about creativity and innovation in Search and participates as a speaker at several industry events and communities. With more than 20 years of digital marketing experience, William has held both in-house and agency management positions. He can be found on Twitter as @williamalvarez.