On-Demand Webinar
Google Search Algorithm Updates
Join us as we demystify how Google search algorithm updates work and why Google frequently updates its ranking systems!
Possum, panda, penguin…the plethora of animal-themed Google search algorithm updates is enough to pose a threat to any unsuspecting website. Non-animal algorithm updates, like the Helpful Content system and product reviews updates, can claim victims too.
As a marketer, the great mystery behind Google’s consistent algorithm updates can be both frustrating and intriguing at the same time. There’s the initial announcement which brings about much discussion and speculation followed by waiting to see if your site is negatively impacted. When it is, it can spark confusion–is this a temporary loss in traffic? Or, do you have a far bigger problem you need to address?
While we can’t know for certain what algorithm update will come next, we can revisit the abundance of previous updates to identify common patterns to predict how Google Search will continue to evolve.
Grab your seat today and join us as we demystify how Google search algorithm updates work and why Google frequently updates its ranking systems. We’ll also discuss:
Scott McNulty is Director of Business Development at Rio SEO and an experienced Mobile and Location Strategist. Scott has been working in local search for over 10 years and has over 20 years of sales and marketing experience. Scott is the President of the SoCal Chapter of the LBMA.
Miranda Miller has been a trusted content partner for brands, agencies and government for 15 years. Planning and implementing digital content, PPC, and social campaigns drove her to specialize in SEO and e-commerce; today, she aids organizations in executing compelling, effective content across the customer journey.
Google Gold Product Expert, Krystal Taing, leads Local Product Strategy at Rio SEO for global enterprise brands across hundreds of thousands of locations in finance and insurance, retail, hospitality, healthcare, and more. Her extensive experience informing and crafting local strategy aids multi-location brands in solving their most persistent local marketing challenges to improve organic visibility, search rankings, and online-to-offline traffic.
A classic!
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