Google Search Algorithm Updates
Join us as we demystify how Google search algorithm updates work and why Google frequently updates its ranking systems!
Possum, panda, penguin…the plethora of animal-themed Google search algorithm updates is enough to pose a threat to any unsuspecting website. Non-animal algorithm updates, like the Helpful Content system and product reviews updates, can claim victims too.
As a marketer, the great mystery behind Google’s consistent algorithm updates can be both frustrating and intriguing at the same time. There’s the initial announcement which brings about much discussion and speculation followed by waiting to see if your site is negatively impacted. When it is, it can spark confusion–is this a temporary loss in traffic? Or, do you have a far bigger problem you need to address?
While we can’t know for certain what algorithm update will come next, we can revisit the abundance of previous updates to identify common patterns to predict how Google Search will continue to evolve.
Grab your seat today and join us as we demystify how Google search algorithm updates work and why Google frequently updates its ranking systems. We’ll also discuss:
- The top ranking update themes in the past few years
- Predictions for future updates
- How to optimize your current website to avoid ranking penalties
- The latest news and guidance