Google has long been aiming to answer search queries by providing the most accurate, up-to-date information possible. Now, with the rise of zero-click searches, almost half of all searches do not even result in a click to a website. This presents both a challenge and an opportunity for multi-location brands. The hurdle they must overcome is showcasing relevant and correct information to searchers during their time of need, which starts with maintaining their local listings across all their locations. The benefits far outweigh the additional effort it takes to ensure fully-optimized Google My Business listings ranging, which range from:
Less customer service inquires
Users take more action (such as clicks to call, clicks to driving directions)
Increases views on your listings
Creates more trust in your brand
Enables a positive user experience from the start
In order to fully optimize your listings, you must take advantage of all the available fields and opportunities Google offers. One of those often hidden opportunities all brands can benefit from is Google Posts.
Google Posts, are a lesser-known, underutilized content type that can help your listings stand out in search and allows you to provide additional information. Posts are an ideal opportunity to highlight new products, share offers, promote in-store events, communicate important updates in regards to your safety protocols in light of COVID-19, and more for local customers. Posts also help your brand improve your local visibility and search ranking as well. Now that you’re familiar with what Google Posts are and how they can benefit your brand, where do you start?
In our recent whitepaper, Google Posts 101: Creating Engaging, Eye-Catching Local Business Posts, we’ve taken the guesswork out for you, and will help you craft compelling Posts that both inform and convert potential customers. In the whitepaper we dive into: