When managing multiple locations, enterprise brands must focus not only on maintaining a strong brand-wide reputation, but also ensuring the prominence of each of their locations. Google Maps plays a major role in informinglocal searchusers of where a business is located, how to get there, and more. Additionally, Google Maps is a key component in determining a location’s visibility in search engine results pages (SERPs). Optimizing your business presence on Google Maps, then, helps you rank higher in local searches and builds trust with nearby consumers, making it vital to include in yourlocal marketing strategy.
Increasing Your Local Visibility with Google Maps
Ranking higher in Google Maps and Google as a whole requires a multi-faceted approach. Claiming your business listing in Google My Business is an important first step. Doing so allows you to easily add a local phone number, hours, images, and video content, choose a business category and share posts and reviews from a single location. You can also integrate driving directions into your profile and website, making it easy for mobile users to find your nearest location while on the go.
In addition to maintaining accurate information and ensuring a convenient user experience, provide relevant local business content on your website and online profiles to engage customers and convey your value to them. To further optimize yourlocal SEO, your content can include hyperlocal keywords, an embedded Google Map on your local pages, and information such as local events, operating hours, coupons and promotions, links to a company newsletter, and more.
Incorporating direct links from Google Map results to your optimized local pages and specialty pages is another way to drive customer attention and boost your local rankings. All of your content should be optimized for various kinds of devices, such as desktop and mobile. This way, online users can easily find out about your locations wherever they are, no matter what device they are using.
Read Our ebook Local Search Marketing With Google Maps For More Insights
For a more detailed look into improving yourlocal search marketingapproach with Google Maps, read our ebook, Local Search Marketing With Google Maps. In it, you will discover:
How to fill your local pages with relevant content that guides customers to your door.
Essential practices for boosting each of your locations’ rankings across Google’s entire ecosystem.
How to keep visitors engaged by linking map results directly to your local and specialty pages.
How to optimize your digital properties to deliver a positive omnichannel experience.
How to track performance to create a roadmap for continual improvement.