Meet the Panel:

Andrew Shotland

Andrew Shotland, CEO & Founder of Local SEO Guide

Andrew is CEO of a leading SEO consultancy with a specialty in Multi-Location & B2B SaaS SEO for 15 years. Andrew is editor of the Local SEO Guide blog which includes their definitive Local SEO Ranking Factors study. He has been a regular contributor to SearchEngineLand and co-founder of, the association of Bay Area search marketing professionals. Andrew has over 20 years of experience on the Internet. He was a founding member of NBC’s Internet group and former GM of He helped start Insider Pages, a pioneering local-social search engine, which was acquired by CitySearch in 2006.

Dani Owens

Dani Owens, Local SEO Consultant, Pigzilla

Dani Owens, the owner of Pigzilla, has been in the digital marketing field since 2011. From small, independent Mom-and-Pop shops, to enterprises with thousands of locations, Dani Owens has years of experience strategizing and implementing reliable local SEO tactics that lead to increased organic traffic and conversions.

Chad Klingensmith

Chad Klingensmith, Senior SEO Strategist at Rio SEO

As the Senior SEO Strategist, Chad Klingensmith brings over 12 years of digital marketing experience to the Rio SEO team. In working with hundreds of brands across local, e-commerce, healthcare, retail and other industries, he’s developed a massive arsenal of SEO knowledge and expertise to help clients improve their brand’s visibility in competitive markets.

Nigel Atkinson

Nigel Atkinson, Account Director at Rio SEO

Nigel Atkinson is an Account Director at Rio SEO with 10+ years of experience in client relationship management. His passion for customer success helps enterprise brands win at local search marketing by leveraging Rio's flexible SaaS platform.