Meet the Speakers:


Mike Blumenthal, Founding Partner at GatherUp! and CoFounder of LocalU

Mike is a co-founder of GatherUp and helps oversee our research, industry insight and agency offering. Mike has long been regarded as the foremost expert on local search and Google Maps, earning the nickname “Professor Maps". Mike also co-founded Local University, which provides small business and agency training in sustainable local search marketing. His motto: All Local All the Time. He writes at his blog and does a twice a week LocalU podcast about Local marketing.


Kurt Krake, CEO and Founder of MetricsEdge 

Kurt is the founder and CEO of MetricsEdge, an analytics and performance media agency based in Phoenix, AZ. Kurt brings more than 20 years of leadership and execution level experience in brand and direct response marketing with comprehensive expertise in digital marketing as well as ecommerce.


Lauren Abramson, Account Director & SEO Strategist at Rio SEO 

Lauren has extensive experience working with Fortune 100 and Fortune 500 companies and start-ups. Overseeing both Paid & Organic strategies, Lauren is passionate about crafting holistic digital experiences to positively impact customers’ omni-channel experiences with brands, while helping clients achieve and surpass their local marketing goals.


Krystal Taing, Director of Local Strategy at Rio SEO

Krystal leads Local Product Strategy at Rio SEO for global enterprise brands across hundreds of thousands of locations in finance and insurance, retail, hospitality, healthcare, and more. Her extensive experience informing and crafting local strategy aids multi-location brands in solving their most persistent local marketing challenges to improve organic visibility, search rankings, and online-to-offline traffic. Krystal is a respected local search authority and a resource for marketers and businesses of all types and sizes.