Meet the Panel:

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Jeff Ferguson, Head of Production at Amplitude Digital

Jeff Ferguson is a passionate growth marketer and digital educator who has led
the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, and Napster.  Honored as one of PPC Hero’s “Top 25 Most Influential PPC Experts” for three years in a row, Jeff Ferguson is a regular presenter at Ad:tech, AllFacebook Expo, Conversion Conference, eMetrics, Search Marketing Expo (SMX), Digital Hollywood, Online Marketing Summit (OMS) and Consumer Electronics Show (CES). He has been a speaker and served as a board member at Search Engine Strategies (SES).




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Jeff Coyle, Co-Founder and Chief Strategy Officer for MarketMuse

Jeff Coyle is a data-driven search engine marketing executive with more than 20 years of experience in the search industry managing products and website networks. Jeff is the Co-Founder and Chief Strategy Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agencies and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Before joining as Co-Founder at MarketMuse, Jeff owned and operated his own inbound marketing consultancy and managed the Traffic, Search and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation.









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Noah Learner, Product Director at Two Octobers

Noah is a technical marketer, nicknamed the kraken, who is happiest building SEO tools, automations, data pipelines and communities. When not in the lab, he loves skiing, fly fishing, camping with family, and walking his dog Shadow. Jeff is a bottom line driven digital marketer. 




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Ryan Weber, Director of Client Success

As the Director of Client Success at Rio SEO, Ryan Weber oversees the local marketing success of global enterprise brands across hundreds of thousands of locations in a variety of verticals. Ryan has a long tenure of helping clients reach their goals, and prior to his role as Director of Client Success, he was an Account Director for over four years at Rio SEO. Ryan’s strengths in relationship building and local marketing make him a valuable resource for enterprise brands to turn to when scaling their local search initiatives.