No two customer journeys are the same—mobile technology and big data have forever changed the way people make decisions about products and services to meet their immediate needs. When motivated consumers are searching for a nearby restaurant, looking to switch banks, or seeking out where to buy a specific product, are your brand’s locations in position to appear in the Local 3-Pack?
In Local SEO for Enterprise Brands TODAY: What’s New & Where to Focus Next, brand marketers will learn how the local search landscape has changed recently and what’s coming in the near future.
You’ll get the latest tips, strategies and optimizations from local search experts Joy Hawkins, author of The Expert’s Guide to Local SEO and owner of the Local Search Forum and Sterling Sky; Chad Klingensmith, Sr. SEO Strategist for Rio SEO; and Krystal Taing, Google My Business Gold Product Expert.
In this webinar, you’ll learn:
Which local ranking factors matter most today and how multi-location brands need to shift their focus as a result
How near-constant Google My Business updates are challenging brands to bring their very best (and what you can do to support your local managers and franchisees in doing so)
Whether or not organic SEO impacts your local search rankings and ability to appear in the Local 3-Pack, and which organic factors you can’t afford to ignore
What specific off-page, content, and technical optimizations will help brands move the needle in competitive local markets
How Google My Business spam, local reviews, categories and more are impacting local rankings
Where enterprise brands are finding the greatest gains and efficiencies with more intelligent and strategic local SEO automation
