What people are saying about your brand matters. Indeed, according to a local consumer review survey conducted by BrightLocal, 86% of customers read reviews for local businesses, and 91% of those between the ages of 18 and 34 say they treat online reviews like personal recommendations. Managing your online reputation allows you to control the narrative surrounding your brand, helps boost your local search rankings, encourages foot traffic and conversions, and builds trust with your audience. The question is, how can brands like yours focus on reputation managementwhen you must deal with daily operations of multiple locations in diverse regions?
To help answer that question, we have created a detailed five-step playbook for successfully managing your enterprise brand’s online reputation and reviews.
The Right Approach to Your Reviews
Today, online reviews makeup and determine the majority of a brand’s and location’s reputation. Businesses that boast a high volume of diverse and quality reviews are favored by search engines and consumers alike, even if not every review is positive. As such, review acquisitionmust be a part of your reputation management strategy. However, amassing reviews presents challenges for your business, too. You must have the correct infrastructure in place to properly handle all of this feedback and use it to your advantage whenever possible.
This is where our reputation management playbook comes in handy. By following the five steps we describe, your business can acquire more reviews, monitor them in a centralized location, control the narrative, and boost your online visibility and authority. These five steps are:
Determining an Internal Stakeholder (Assigning Roles Within Your Organization)
Ensuring Locations are Claimed and Accurate
Boosting Positive Reviews in SERPs
Encouraging Honest Reviews Online
For a deeper dive into this brand reputation managementstrategy, read our whitepaper, “Reputation Management Playbook: The 5-Step Plan for Successfully Managing Your Enterprise Brand’s Online Reputation.” Inside, you will discover the benefits of managing your online reputation, how your locations’ online reviews impact their positions in the SERPs, how to create a scalable system that puts you in control of your brand’s online reputation, and more.