Rio SEO Case Study: Staffing Agency Recruits Rio SEO To Improve Online Reputation and Local Ranking

Reputation management can be a challenging endeavor for any brand. The challenge grows exponentially when tasked with monitoring customer sentiment and feedback across hundreds or thousands of locations.

For brands that fail to prioritize managing their reputation across popular directories and platforms, they may miss the opportunity to retain customers and attract new business, therefore resulting in poor customer experience, and potentially in lost sales.

Randstad US, a renowned employment/recruitment agency for temporary and permanent staffing, recognized their online reputation would benefit from a boost, which is why they partnered with Rio SEO for their Local Reviews over three years ago.

By refinding their reputation strategy, new tools, and buy-in from internal teams, Randstad US overall has seen monumental strides in their branches’ ratings, their customer satisfaction, and engagement on their local listings.

Read the full case study to learn:

  • How Randstad US developed a reputation management framework to empower their team

  • Why templated responses helped Randstad US save time and respond to more reviews

  • How they improved sentiment internally among their response team as well as externally

  • How reputation management and ROI correlate


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