When news of an impending pandemic first began circulating in March 2020, enterprise local brands began to prepare for what was largely expected to be a temporary business interruption. Who could have known that a year later, the battle would be raging on with the highly transmissible Delta variant. Delta is 2x more contagious than previous variants, and is a significant threat to local businesses as we head into the colder months.
Across the country, entire segments of industries are still partially closed. Entertainment, sporting events, airlines, and dine-in restaurants still do not look the same as they had before. Not a single business was left untouched as COVID-19. Now as the Delta variant is ravaging the public, we may be ordered to shelter-in-place once more.
Whether we see a full resurgence in the upcoming months, one thing is clear: brands need a proactive plan for pivoting their local marketing strategy in times of crisis.
Keep Customers Up-To-Date
In times of crisis, consumers immediately seek out sources of reassuring, comforting information. Research showed in early March that even before the national emergency was declared:
90% of consumers were concerned about the crisis
80% had changed their behaviors because of the virus
38% were checking the news more often and 25% used social media more often
This is where our ebook comes into play. By building and sustaining consumer trust during times of crisis, you help people understand how your business is evolving to meet their needs. In this ebook, we will share how enterprise brands can best do this by:
Updating your local pages and website
Distributing updated local information to all local listings
Modifying messaging on other channels
Making good use of email
Adapting your local reviews strategy
To learn more best practices for keeping your customers informed amid uncertainty, dive deeper into our ebook: “How to Pivot Your Local Marketing Strategy in Times of Crisis”.