When news of an impending pandemic first began circulating early this year, enterprise local brands began to prepare for what was largely expected to be a temporary business interruption. Outside of epidemiology circles, a wide-ranging lockdown situation wasn’t on the radar until the President declared a national state of emergency. Who could have known that months later, the battle would be raging on as it has?
Across the country, entire segments of industries are still closed. Entertainment, sporting events, airlines, and dine-in restaurants have been hit particularly hard. But, not a single business was left untouched as COVID-19 ravaged the global economy and paralyzed the American workforce, who were ordered to shelter-in-place.
Whether we see a resurgence or continued waves of COVID-19 or have another pandemic to contend with in the future, one thing is clear: brands need a proactive plan for pivoting their local marketing strategy in times of crisis.
Keep Customers Up-To-Date
In times of crisis, consumers immediately seek out sources of reassuring, comforting information. Research showed in early March that even before the national emergency was declared:
90% of consumers were concerned about the crisis
80% had changed their behaviors because of the virus
38% were checking the news more often and 25% used social media more often
This is where our ebook comes into play. By building and sustaining consumer trust during times of crisis, you help people understand how your business is evolving to meet their needs. In this ebook, we will share how enterprise brands can best do this by:
Updating your local pages and website
Distributing updated local information to all local listings
Modifying messaging on other channels
Making good use of email
Adapting your local reviews strategy
To learn more best practices for keeping your customers informed amid uncertainty, dive deeper into our ebook: “How to Pivot Your Local Marketing Strategy in Times of Crisis”.