Optimizing Your Local Presence Across Top Search Engines & Engagement Platforms A Brand Marketer's Guide to Local Listings on Bing, Google, Facebook, YouTube & More
While most searchers will use Google to search for information and aid them in making purchasing decisions, less than half of those searches result in a click. Why? Often, consumers find everything they need right in a business' local listing to convert to an in-store visit
Consumers are looking for your business online to find:
Local store information to confirm hours
Open locations nearby
Confirm inventory before visiting
Phoning the business using click-to-call to get more information before buying
However, Google isn’t the only place consumers turn to look for products and services nearby. Other search engines, social mediums, review platforms, and video sites are also an integral part of the local business’s search process.
Are you aware of how your locations are represented online when consumers are looking for products and services like yours?
Can they find your business when searching queries, comparing options, reading reviews, or asking a virtual assistant?
In this guide, you will learn the local search landscape and identify the tools, techniques, and technology to manage your local presence at scale. You will also find tips for optimizing your presence on the most impactful search engines, social networks, and review platforms to be seen in the moments that matter most.
Download your free copy of "Optimizing Your Local Presence Across Top Search Engines & Engagement Platforms" today!