According to findings by Digitas, 93% of customers regularly visit stores within 20 minutes of their location. But even though these stores are a short distance away, 88% of customers still do some online research before making a purchase.
Businesses of all sizes must make the journey from search to sale as seamless as possible, which begins by maintaining accurate and optimized local listings.
This can be difficult enough for smaller businesses and these challenges are only amplified for enterprises with hundreds or thousands of locations. Rio SEO and Neustar Localeze have teamed up to highlight the critical considerations of any winning local search marketing strategy, including:
Why Local Listing Accuracy Matters at Scale
The Role of Syndicators, Aggregators, and Other Data Providers
5 Characteristics of an Effective Local Listings Strategy
How to Solve the 3 Most Common Local Listings Issues
Download the full whitepaper to discover ways to identify local listings risks and opportunities, solve common local listings issues, and learn how some multi-location brands have put these tools and tips into practice.