Local Content Marketing Strategy for Enterprise & Multi-location Brands
You’ve heard it before: “Content is King.”
Content is the cornerstone of nearly every marketing endeavor; campaigns simply wouldn’t exist without written, visual, and interactive content driving each one. This begs the question, what exactly does content entail?
Content is the photo that entices a searcher to click on an ad. It is the story that compels a consumer to pick up the phone and call their local store. Content is every advertisement, webpage, YouTube video, blog post, and image gallery—it is the basis of each interaction and touchpoint between brand and consumer.
Great local content can entertain, persuade, inform, and inspire. It delivers business results, too. Content marketing generates 54% more leads than traditional marketing tactics.
As a local marketer, you're undoubtedly busy undertaking a multitude of efforts to drive your business forward. We want to take the guesswork out of content marketing strategy for you and help you identify which channels most enterprise brands should pay particular attention to as you plan your omnichannel local content strategy.
In this ebook, we will explore:
- Five key channels for local content marketing
- Local content marketing built to scale
- How to localize your content effectively
- Expert tips for successful local content strategy
Download your free copy of "Local Content Marketing Strategy for Enterprise & Multi-location Brands" today!