Rio SEO Case Study: Leading Independent Brokerage Revamps Local Presence and Receives Double-Digit Gains
Keyes’ website can take a searcher down many paths. This may include searching for a new home, selling a home, finding an agent or Keyes office in a specific area, or applying to work with Keyes.
Prior to implementing Rio SEO’s Local Pages solution, those paths were often convoluted. With a comprehensive website redesign, the paths to conversions would become more streamlined and Keyes would be able to better showcase their additional offerings to present a turnkey solution to home buyers and sellers.
To help improve visibility of all 50+ Keyes locations, Rio SEO built customized, templated pages for each Keyes location and enhanced them with dynamic locator functionality.
Read the full case study to learn how Keyes:
Brought additional awareness to each location’s ancillary service offerings
Helped searchers find the location and agents closest to them
Improved its user experience and buyer’s journey
Improved SEO efforts with localized, differentiated content for each of its pages