Financial services brands are often presented with unique challenges: reaching the right searchers at the right time and empowering their advisors or loan officers to easily facilitate their business.

To accomplish both, financial services brands need a local marketing partner who can offer a high level of personalization and customization for individual advisor or loan officer pages. Additionally, they need a dynamic locator tool, which enables brands to reach hyperlocal customers within a certain geographic area.

As a nationally recognized independent mortgage lender offering pilot and niche residential mortgage products, Guild Mortgage, was in need of a marketing partner to help elevate its widespread national presence and direct local searches to the location geographically closest to them.

Guild Mortgage turned to Rio SEO to enhance its local pages, build a unique locator tool, and expand search proximity.

Read the full case study to learn:

• The unique customization opportunities created for both loan officer and branch location pages
• How improved proximity search capabilities helped Guild Mortgage reach the right customers
• Why a high-level personalization helps loan officers stand out in search and better build their brand
• How their local marketing efforts improved across the board