The Local Marketer’s Guide to Google SERP Features

Today, a variety of search engine results page (SERP) features enhance the search experience with useful information and rich media that helps people understand which result best meets their needs.

Optimizing your site and local pages to target SERP feature opportunities can help:

• Improve your brand’s visibility in crowded search results

• Offer compelling information to assist in conversions, boosting click-through rates and search traffic

• Get targeted traffic exactly where they need to be to convert to an offline visit or booking

In this guide, you will learn about the different types of SERP features available to local brands including the Local Pack, Knowledge Panel, and People Also Ask. You’ll also find SEO best practices for each of these features.

Download your free copy of "The Local Marketer’s Guide to Google SERP Features" today!