Finance brands are challenged to present this key decision-informing information when and where consumers are searching, to connect and convert them in the moments that matter. Local searchers are weighing their options with great intent; in fact, even prior to COVID-19, 76% of those who searched from their mobile device would visit a business within 24 hours.
Are your locations optimized for maximum visibility and engagement when customers are searching for local solutions
to meet their immediate financial needs?
Can I book a virtual mortgage or insurance appointment?
Does my bank offer drive-thru service at the ATM?
Who can I trust to keep our family finances safe and also, safeguard my physical well-being right now?
It’s critical that you’re positioned to appear, and that the information presented is trustworthy and accurate. Consumer trust has long been a challenge in finance, and when it comes to local search 71% of consumers have had a negative experience because of incorrect local business information found online.
In this guide, you’ll learn how to:
As we explore the various features and elements of your GMB presence, you will develop strategies and techniques for improving your brand’s online reputation, ensuring optimal data governance, and delivering the exceptional experiences your customers expect in every market. Download your copy of "Optimizing Google My Business Listings for Enterprise Financial Services Brands" today!
A classic!
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