When the global pandemic began wreaking havoc on businesses nationwide, brands were put to the test in ways we hadn’t yet experienced in our lifetimes.
As dramatic changes in consumer behavior, supply chains, public health, and the economy drove the necessity not only to pivot but often to completely reinvent the business not once, but on an ongoing basis.
Aside from businesses, consumers were highly impacted by the pandemic too. As consumers struggled to stay healthy and entertained, Google responded with rapid-fire Google My Business updates to better meet the needs of local consumers throughout the pandemic.
The local marketing landscape has changed more than anyone could possibly have predicted at this time last year. What does it all mean for enterprise brands and your marketing teams? In this e-book, we examine five of the most impactful local marketing trends to have on your radar as we enter into 2021.
These five local marketing trends include:
Google's optimization of the searcher's journey
Marketing organization agility
Omnichannel customer experience
Google's increasing emphasis on experience
Campaign planning and data accuracy
Download your free copy of "5 Local Marketing Trends to Watch in 2021" today!